Direct answerthe Secret Order Bump is an exclusive Mundpay feature that displays a complementary offer after the buyer fills in the card details, when they are already cognitively committed to the purchase. Unlike the common order bump, which appears before payment and competes for the attention of someone who is still deciding, the Secret Order Bump arrives at the moment of least resistance. The result is a higher average order value with no extra traffic spend: a R$ 100 product can generate between R$ 130 and R$ 150 per sale. The ideal bump price range is between R$ 19.90 and R$ 49.90.

What Is the Secret Order Bump?

An order bump is a complementary offer the buyer accepts with one click inside the checkout, without leaving the page. So far, nothing new, almost every gateway has one. What Mundpay changed was the when.

In the conventional order bump, the offer appears before payment, while the buyer is still filling in their details and still deciding whether to buy. In the Secret Order Bump, it appears after the card details are filled in, at the point where the purchase decision has already been made in the buyer's mind.

That is the entire innovation, and it is subtle enough to look obvious once explained. It was developed in-house by Mundpay and has no equivalent among competitors. The ideal bump price range is between R$ 19.90 and R$ 49.90, and the logic behind that number comes up later.

Why Does Appearing After Payment Work?

The answer lies in a well-known principle of decision psychology: the principle of consistency. Once a person makes a decision, they seek to act in a way that is consistent with it. Filling in the card details is the point where the purchase stops being a hypothesis and becomes a commitment.

Compare the two moments:

  • Before payment: the buyer is still asking, "am I going to buy this?" Any extra offer adds weight to a decision that has not been made yet, and the instinct is to decline it to simplify things.
  • After payment: the buyer has already decided, "I bought it." A small, related offer now feels like a natural complement to the choice they just made, not a new, difficult decision.

It is the same product, the same price, and the same buyer. Only the timing changes. And in digital commerce, where conversion is decided in seconds, that moment is the cheapest variable to optimize, because it does not cost a single cent of media spend.

How Much Does the Secret Order Bump Increase Average Order Value?

The gain varies with how relevant the offer is, but the mechanism is direct and easy to model. Taking a main product priced at R$ 100:

  • Without a bump: R$ 100 ticket per sale.
  • With the Secret Order Bump accepted: the order generates between R$ 130 and R$ 150 per sale.

The detail that changes everything is where that money comes from. It does not come from more visitors or more ad spend, it comes from sales that were already going to happen. You did not pay for additional traffic to capture that increase, you simply made better use of a sale you already had. In an operation running paid traffic, this directly improves the relationship between customer acquisition cost and revenue, the same cash flow that payout terms help unlock from the other side.

How Do You Set Up the Secret Order Bump in Practice?

The feature is simple to turn on, but it pays off when you follow three good practices:

  • Relevance above everything. The offer needs to complement the main product. Someone buying a course will accept a support material, a template, or a bonus lesson. An unrelated product breaks the logic of consistency.
  • Price within the ideal range. Between R$ 19.90 and R$ 49.90. Low enough to be an impulse decision, high enough to move the ticket. An expensive bump reintroduces the doubt that the post-payment moment had removed.
  • One offer, not five. A single relevant bump converts better than a list that turns the checkout into a storefront. To add more revenue afterward, use the one-click upsell, which is the next step.

Set up this way, the Secret Order Bump becomes a lever that works on every sale, requiring nothing from the buyer beyond a single click at the right moment.

Ultimately, the business that can spend the most to acquire a customer wins.

Dan Kennedy Source: quoted by Russell Brunson in DotCom Secrets.

Conventional Order Bump, Secret Order Bump, and Upsell: What Is What?

It is worth separating the three, because many people mix them up:

  • Conventional order bump: a complementary offer shown before finishing payment. It competes with a purchase decision still up in the air.
  • Secret Order Bump: Mundpay's version, shown after the payment details, at the point of least resistance. Same one-click mechanic, different timing.
  • One-click upsell: an offer presented after the purchase is already approved, without re-entering details. At Mundpay, the structure supports Upsell 1, Upsell 2, and Downsell in sequence.

The three are not competitors, they are layers. The Secret Order Bump raises the ticket at the moment of payment and the upsell adds revenue right after. Together, they turn a single sale into a higher-value order with no extra media cost.

When Should You Not Use the Secret Order Bump?

Not every sale calls for a bump, and forcing the feature can cost more than it earns. Avoid it when:

  • The offer is unrelated to the product. A random bump right after the buyer enters their card details creates friction at the worst possible moment and can increase refunds.
  • The price falls outside the range. A high price reintroduces the rational analysis that the post-payment moment had switched off.
  • You stack offers. Too many bumps turn into noise and signal greed, the opposite of the experience that closes a good sale.

Honesty here protects your business: the Secret Order Bump is a sharp knife, great when used well and capable of irritating the customer when applied without judgment. Relevance and moderation are what separate extra revenue from post-sale headaches.

In Short: The Secret Order Bump

  • It is an exclusive Mundpay feature that shows a complementary offer after the card details are filled in, at the buyer's point of least resistance.
  • It works through the principle of consistency: someone who has already decided to buy more easily accepts a relevant add-on to the decision they just made.
  • It increases the ticket with no extra traffic cost: a R$ 100 product can generate between R$ 130 and R$ 150 per sale.
  • The ideal bump price range is between R$ 19.90 and R$ 49.90, with a single relevant offer per checkout.
  • It differs from the conventional order bump (before payment) and the one-click upsell (after purchase), and the three work as complementary layers.
  • It should not be used with irrelevant offers, out-of-range pricing, or stacking, at the risk of creating friction and refunds.

FAQ: Frequently asked questions on the secret order bump

What is the Secret Order Bump from Mundpay?

The Secret Order Bump is an exclusive feature built by Mundpay. Unlike a standard order bump, which appears before payment, this one shows up after the customer fills in card details, when they're cognitively committed to the purchase. This timing shift increases offer receptivity and lifts average order value. The ideal price range is 19.90 BRL to 49.90 BRL.

Why does the Secret Order Bump appear after payment details?

Because timing shifts the decision. After filling in their card number, the buyer is already committed to the purchase and seeks consistency with that decision, what psychology calls the consistency principle. A small and relevant offer shown at that moment faces less resistance than the same offer shown earlier, when the buyer was still deciding whether to buy. That's why Secret Order Bump converts better than traditional order bumps.

Your margin is my opportunity.

Jeff Bezos Source: attributed to the author in published interviews and profiles.

How much does the Secret Order Bump increase average order value?

The lift depends on offer relevance and price, but the effect is direct: a main product at 100 BRL can generate between 130 and 150 BRL per sale with the feature active. The ideal bump range sits between 19.90 BRL and 49.90 BRL, low enough for a quick decision and high enough to move the needle. Since it applies to sales already happening, the increase comes at no extra traffic cost.

What's the difference between order bump and upsell?

An order bump is a complementary offer inside checkout itself, accepted with one click before finalizing. An upsell is an offer shown after purchase approval, usually of higher value, without needing to re-enter payment data. On Mundpay the two coexist: the Secret Order Bump lifts ticket at payment time and one-click upsell adds revenue after, in the sequence Upsell 1, Upsell 2, and Downsell.

When should you avoid the Secret Order Bump?

Skip it when the offer doesn't relate to the main product or when the price breaks the ideal range. An expensive or irrelevant bump creates friction at the worst moment, right after the buyer enters their card, and can raise refunds and complaints. The rule is simple: one offer only, relevant, in the 19.90 to 49.90 BRL range. Anything more becomes noise and tanks experience instead of adding revenue.

How do you know if your Secret Order Bump is converting?

The Mundpay dashboard shows the bump acceptance rate separate from main product sales. You see how many people saw the offer, how many clicked, and how many took it. From those numbers, calculate profitability: if 100 BRL in bumps was accepted but 50 BRL in refunds or support costs offset that, the ROI is positive. Test different offers, prices, and copy, track the metrics, and adjust. A Secret Order Bump starting with generic copy earns less than one calibrated with real conversion data.

Can you use the same product as a bump in multiple checkouts?

Yes, but carefully. The same product can appear as a bump in multiple checkouts as long as relevance holds up in each one. A email marketing course is a valid bump for a copywriting course, but not necessarily for a design course. Each checkout needs a bump designed for that audience. Reusing without context drops conversion and can cause cart abandonment. Think of the bump as complementing that specific purchase journey, not as a generic product stack.