Quick answer

The UTM Panel from Mundpay allows you to analyze detailed performance of your traffic campaigns, precisely identifying the origin of your sales and which channels and ads bring the greatest financial return.

How to use the UTM Panel and tracking parameters in Mundpay

The UTM Panel from Mundpay allows you to analyze detailed performance of your traffic campaigns, precisely identifying the origin of your sales and which channels and ads bring the greatest financial return.

What are UTMs and tracking parameters?

UTM parameters (Urchin Tracking Module) and sub-parameters are markers added to the end of your page or checkout link. They serve to track the origin of conversions.

Example URL with UTM: [https://seusite.com.br/checkout?utm_source=facebook&utm_medium=cpc&utm_campaign=oferta_blackfriday](https://seusite.com.br/checkout?utm_source=facebook&utm_medium=cpc&utm_campaign=oferta_blackfriday)

When using these parameters in your promotion links, Mundpay records this information at the time of purchase and displays organized reports in your panel.

How to access the UTM Panel in Mundpay

  1. Log in to your Mundpay account.
  2. In the left sidebar menu, click on Reports.
  3. Then, select the UTM Panel option.

Which parameters are tracked in the panel?

The Mundpay panel supports both traditional Google Analytics parameters and custom sub-parameters for advanced tracking:

Traditional Parameters:

  • utm_campaignCampaign name (e.g. lancamento_marco).
  • utm_mediumMedia or channel (e.g. cpc, stories, email).
  • utm_sourceTraffic source (e.g. facebook, google, instagram).
  • utm_contentAd/creative content (e.g. video1, imagem_azul).
  • utm_termSearch term or keyword (e.g. curso_de_ingles).
  • src / sckCommon origin parameters on sales platforms.

Advanced Parameters (Sub-ids):

  • sub1 through sub20Allow registering up to 20 custom sub-parameters to cross more specific data from your ad campaigns.

How to filter and analyze data in the panel

The UTM Panel features a dynamic filter system and intelligent data cross-referencing:

  1. Filter by Period: Select your desired date range (e.g. Today, Last 7 days, Last 30 days or Custom text).
  2. Side Filter (Products and Offers):
    • Click on the Filters button in the top right to open the side drawer.
    • Filter the results by Product, Offer, Checkout, Affiliate or Co-producer.
    • Click Apply Filters.
  4. Cross-Dynamic Filters:
    • When clicking on a specific value in any list (e.g. clicking on the source facebook), all other lists and panel blocks are automatically updated to show only data correlated to that choice.
    • It is possible to apply and maintain multiple combined filters simultaneously for deep refinement (e.g. utm_source=facebook + utm_campaign=blackfriday).

Frequently Asked Questions (FAQ)

Do UTM parameters work automatically at Mundpay checkout?

Yes. If the customer accesses checkout with the parameters entered in the URL, Mundpay automatically captures this information at the time of conversion.

How many sub-parameters can I track?

You can view from sub1 to sub20 in the Advanced Parameters block in the panel.

Can I export data from the UTM Panel?

Yes. Each panel block has native options to export campaign reports and organized metrics.

Updated on: 01/09/2026