Quick answer

The UTM Panel from Mundpay allows you to analyze detailed performance of your traffic campaigns, precisely identifying the origin of your sales and which channels and ads bring the greatest financial return.

How to use the UTM Panel and tracking parameters in Mundpay

The UTM Panel from Mundpay allows you to analyze detailed performance of your traffic campaigns, precisely identifying the origin of your sales and which channels and ads bring the greatest financial return.

What are UTMs and tracking parameters?

UTM parameters (Urchin Tracking Module) and sub-parameters are markers added to the end of your page or checkout link. They serve to track the origin of conversions.

Example URL with UTM: [https://seusite.com.br/checkout?utm_source=facebook&utm_medium=cpc&utm_campaign=oferta_blackfriday](https://seusite.com.br/checkout?utm_source=facebook&utm_medium=cpc&utm_campaign=oferta_blackfriday)

When using these parameters in your promotion links, Mundpay records this information at the time of purchase and displays organized reports in your panel.

How to access the UTM Panel in Mundpay

  1. Log in to your Mundpay account.
  2. In the left sidebar menu, click on Reports.
  3. Then, select the UTM Panel option.

Which parameters are tracked in the panel?

The Mundpay panel supports both traditional Google Analytics parameters and custom sub-parameters for advanced tracking:

Traditional Parameters:

  • utm_campaignCampaign name (e.g. lancamento_marco).
  • utm_mediumMedia or channel (e.g. cpc, stories, email).
  • utm_sourceTraffic source (e.g. facebook, google, instagram).
  • utm_contentAd/creative content (e.g. video1, imagem_azul).
  • utm_termSearch term or keyword (e.g. curso_de_ingles).
  • src / sckCommon origin parameters on sales platforms.

Advanced Parameters (Sub-ids):

  • sub1 through sub20Allow registering up to 20 custom sub-parameters to cross more specific data from your ad campaigns.

How to filter and analyze data in the panel

The UTM Panel features a dynamic filter system and intelligent data cross-referencing:

  1. Filter by Period: Select your desired date range (e.g. Today, Last 7 days, Last 30 days or Custom text).
  2. Side Filter (Products and Offers):
    • Click on the Filters button in the top right to open the side drawer.
    • Filter the results by Product, Offer, Checkout, Affiliate or Co-producer.
    • Click Apply Filters.
  4. Cross-Dynamic Filters:
    • When clicking on a specific value in any list (e.g. clicking on the source facebook), all other lists and panel blocks are automatically updated to show only data correlated to that choice.
    • It is possible to apply and maintain multiple combined filters simultaneously for deep refinement (e.g. utm_source=facebook + utm_campaign=blackfriday).

Frequently Asked Questions (FAQ)

Do UTM parameters work automatically at Mundpay checkout?

Yes. If the customer accesses checkout with the parameters entered in the URL, Mundpay automatically captures this information at the time of conversion.

How many sub-parameters can I track?

You can view from sub1 to sub20 in the Advanced Parameters block in the panel.

Can I export data from the UTM Panel?

Yes. Each panel block has native options to export campaign reports and organized metrics.

Updated on: 01/09/2026

FAQ: Frequently asked questions on UTM panel and tracking

What are UTM parameters and what are they for?

UTM parameters are markers added to the end of your page or checkout link. They serve to track the origin of conversions and precisely identify which channels and ads bring greater financial return. You add these parameters to your promotional links, Mundpay records this information at the time of purchase and displays organized reports in your dashboard.

How do I access the UTM Panel in Mundpay?

To access the UTM Panel, log into your Mundpay account. In the left sidebar menu, click on Reports. Then select the UTM Panel option. You will be directed to a dashboard with your campaign analytics, where you can view the performance of each traffic source, media channel and campaign configured in your links.

Advertising only became a science when it started being measured. Before that, it was opinion with a budget.

Claude Hopkins Source: the central idea of Scientific Advertising. Paraphrased by the editorial team.

What are the traditional parameters that Mundpay tracks?

Mundpay tracks the following traditional Google Analytics parameters: utm_campaign for the campaign name, utm_medium for media or advertising channel, utm_source for traffic source, utm_content for ad content, and utm_term for search term. You can use these parameters in your links to better categorize and analyze your marketing campaigns.

Besides traditional parameters, what other options exist?

Mundpay offers two common parameters in sales platforms: src and sck, which function similarly to UTMs. Additionally, you can register up to 20 custom sub-parameters called sub1 through sub20. These sub-parameters allow you to cross-reference more specific data from your advertising campaigns in a granular way.

How do I filter and analyze data in the dashboard?

The UTM Panel has a dynamic filter system. You can select the desired date range such as today, last 7 days or last 30 days. Click the Filters button in the upper right corner to open the side drawer and filter results by Product, Offer, Checkout, Affiliate or Co-producer. Results update automatically as you apply filters.

What are cross-filtered dynamic filters?

When you click on a specific value in any list on the dashboard, such as for example the facebook origin, all other lists and blocks are automatically updated to show only data correlated with that choice. You can apply and maintain multiple combined filters simultaneously for deep analysis refinement, for example facebook plus blackfriday.

Can I export data from the UTM Panel?

Yes, you can export data from the UTM Panel. Each block on the dashboard has native options to export reports of the campaigns and metrics you are analyzing. This allows you to work with the data in external tools like spreadsheets for deeper analysis or presentations to your team.

If your integration is already live, use this part to check what usually slips through: duplicate event delivery and signature verification. That is where almost every silent failure lives.

Wellington VicenteGlobal Payments Specialist

A good integration is noticeable precisely because it never shows up: the sale lands, access opens and nobody files a ticket. Follow the steps to the end, including the part that looks obvious.

Wellington VicenteGlobal Payments Specialist

In short

How to use the UTM Panel and tracking parameters in Mundpay: The UTM Panel from Mundpay allows you to analyze detailed performance of your traffic campaigns, precisely identifying the origin of your sales and which channels and ads bring the greatest financial return.