Additional offer presented within the checkout itself, before the main purchase is completed, usually as a checkbox.
An order bump is a complementary offer presented within the checkout itself, before the main purchase is finalized, usually as a simple checkbox that adds a second item to the order without requiring a new payment screen.
Unlike the upsell, which appears after the purchase is approved, the order bump is decided at the same moment as the original purchase, and because of that it tends to have a higher acceptance rate.
At checkout, every extra field is one more chance to lose the sale. What looks like a layout detail usually moves more revenue than a new campaign.
Wellington CostaGlobal Payments Specialist
Mundpay processes payments in 190 countries with local currency checkout, a human risk team and fast payouts. Open an account and test it against your own operation.
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Writes about payment infrastructure, checkout conversion and chargeback reduction. Works directly with digital product sellers, affiliates and creators selling to more than 40 countries through Mundpay.
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