Quick answer

This document details the mandatory requirements and best practices for approval of the seller's main website with Mundpay.

Requirements for Approval of Seller's Website?

This document details the mandatory requirements and best practices for approval of the seller's main website with Mundpay.

1. Sales Page / Seller Website (Mandatory)

The main website must meet the following items for the account to be approved:

Item

Detailed Requirement

Domain

Own domain (.com) is mandatory, avoiding temporary pages (such as Netlify/Linktree).

Product/Company

Must clearly present the Product Page (course, e-book, SaaS, etc.) or the Company Page.

Copy/Communication

Communication must be responsible: no health claims, no promises, no spyware services, and no unrealistic financial gains.

Price

Product/service price and currency must be visible.

Delivery Method

The delivery method must be described (ex: "immediate access in the seller's member area").

Refund/Guarantee

Refund/guarantee conditions must be visible, with a link to the full policy.

Identification

Complete seller identification in the footer: Legal name and CNPJ (Brazilian business registration number).

Contact/Support

Visible Contact/Support: Email with seller's domain (ex: support@yourdomain.com). WhatsApp/phone is optional.

2. Mandatory Pages

Links to the following pages must be visible in the menu and footer of the website:

  • Support Page (It is recommended to follow the manual example)
  • Refund Policy (It is recommended to follow the manual example)
  • Privacy Policy (It is recommended to follow the manual example)
  • Terms of Use Policy (It is recommended to follow the manual example)

Suggestion: Use the online generator: https://politicaprivacidade.com/.

The footer must include:

  • Legal name + CNPJ (Brazilian business registration number) of the seller's account + Address.
  • Links to: Terms of Use, Privacy Policy, Refund Policy, and Support.
  • Educational Note (Optional): "Educational content. Results vary by person.".

4. Best Practices that Increase Approval

Adopting the following practices can speed up the approval process:

  • Use of support email with the seller's own domain (avoid Gmail/Hotmail).
  • Page hosted on a .com domain.
  • Use of neutral and precise language, avoiding phrases like "guarantees of results".
  • Simple layout, with main information visible above the fold and all functional links.
  • Checkout page with information consistent with the offer (same product name and price).

Below are examples of information for the additional pages.

  1. Support Page, Example ACME Education

Support Channels

  • Email: support@acme.com
  • WhatsApp: (11) 99999-0000
  • Response Time: up to 1 business day (Mon-Fri, 9am-6pm, BRT).

Refunds (7-day Guarantee)

  • To request a refund, send an email with the subject "Refund, Order #XXXX" within 7 days of purchase.
  • Refund processed to the same payment method within 7 business days after approval.

Product Access

Demonstrate to people that you can help them by actually helping them.

Frank Kern Source: the author's material on Intent-Based Branding.
  1. Refund Policy Page, Example ACME Education

Guarantee Period

  • The refund request period is up to 7 days after payment confirmation.

How to Request

  • Send an email to support@acme.com with the subject "Refund, Order #XXXX".
  • Provide your name, purchase email, and order number.

Refund Form and Timeframe

  • The refund is processed to the same payment method within 7 business days after approval of the refund request.

Exceptions

  • Refunds requested outside the 7-day period will not be accepted.
  • Purchases made by mistake must follow the same procedure and timeline.
  1. Privacy Policy (LGPD/GDPR) - Short Example ACME Education
  • Data Collected: name, email, phone, purchase data, and access.
  • Purposes: deliver the product/course, customer support, billing, and transactional communications.
  • Legal Basis: contract performance and consent where applicable.
  • Sharing: payment processors and infrastructure providers (hosting, email).
  • DPO Contact: privacy@acme.com.
  • Note: This is a basic template; adjust the policy with your legal team.
  1. Footer - Example

ACME DIGITAL EDUCATION LLC - CNPJ 00.000.000/0001-00 45 Example Street, 123 - Sao Paulo/SP - Brazil

[Terms of Use Link] [Privacy Policy Link] [Refund Policy Link] [Support Link]

Educational content. Results vary by person.

Updated on: 19/08/2026

If you apply one thing from this article, make it separating an issuer decline from an anti fraud decline. They are different problems, and the fix for one makes the other worse.

Wellington VicenteGlobal Payments Specialist

FAQ: Frequently asked questions on approval requirements

What requirements does my site need to meet for approval on Mundpay?

Your site must have an active SSL certificate (HTTPS), clear privacy policy, refund and cancellation policy available, contact and about information, and be compliant with Mundpay's conformance rules and terms of service.

Does my site need an SSL certificate?

Yes, SSL certificate (HTTPS) is mandatory. All communication must be encrypted and the site must use the HTTPS protocol. Without SSL, the site cannot be approved to sell through Mundpay.

You must have privacy policies, terms of service, refund policy, contact information, company or responsible person data, and address information visible on your site. All must be easily accessible from the homepage or footer.

How do I know if my site meets approval requirements?

Access the Site Settings section in the Mundpay Producer Dashboard, where you will see a checklist with all requirements and the status of each one. This helps identify what still needs to be corrected or improved.

Can I sell before my site is approved?

It is not recommended. You should wait for your site to be approved through Mundpay's verification process. If you start selling without approval, Mundpay may suspend your account or cancel transactions until the site complies.

What should I do if my site did not pass approval?

You will receive a report with specific reasons for rejection. Correct all flagged points, ensure all legal policies and information are visible, and resubmit your site for review with the required changes.

Can I review my site after rejection?

Yes, you can review your site, correct the identified problems, and resubmit it for review. Mundpay support can help clarify which specific aspects need correction before your next attempt.

Approval rate is the number that decides the month. A ten point difference in that rate is ten percent of revenue you already paid traffic for and never collected.

Wellington VicenteGlobal Payments Specialist

In short

Requirements for Approval of Seller's Website: This document details the mandatory requirements and best practices for approval of the seller's main website with Mundpay.