Glossary

UTM

URL parameters that identify where the visitor came from, allowing traffic source to be cross-referenced with approval and chargeback.

UTMs are tags appended to the end of a link, such as source, medium, and campaign. They travel through to checkout and get recorded along with the order.

This stops being just a marketing matter the moment you cross-reference UTM with approval. That's when you can see that a specific campaign brings volume but approves poorly, or that one source concentrates the chargebacks, things invisible in the aggregate report.

A good integration is noticeable precisely because it never shows up: the sale lands, access opens and nobody files a ticket. Follow the steps to the end, including the part that looks obvious.
Wellington CostaGlobal Payments Specialist

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Written by Wellington Costa Global Payments Specialist

Writes about payment infrastructure, checkout conversion and chargeback reduction. Works directly with digital product sellers, affiliates and creators selling to more than 40 countries through Mundpay.