Average value per order, calculated by dividing revenue by the number of approved sales in the period.
Average order value is revenue divided by orders. It's the number that decides whether your traffic math closes, because it's the ceiling on what you can afford to pay per sale.
Raising the average order value is usually cheaper than raising volume: order bump and upsell increase the order's value with no additional acquisition cost.
There's a trade-off. A high ticket draws more fraud review and more declines from the issuing bank, so the gain is only real if the approval rate holds up.
Documentation exists so a seller never learns a rule on the day it costs them. Worth reading before you need it.
Wellington CostaGlobal Payments Specialist
Mundpay processes payments in 190 countries with local currency checkout, a human risk team and fast payouts. Open an account and test it against your own operation.
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Writes about payment infrastructure, checkout conversion and chargeback reduction. Works directly with digital product sellers, affiliates and creators selling to more than 40 countries through Mundpay.
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