Quick answer

L2 Support Tip: The Event Name field is case sensitive ! Copy and paste it exactly as registered in Taboola, respecting uppercase and lowercase letters. If there is a mismatch, the event will not be recognized by the Taboola dashboard.

Configuring the Taboola Pixel

1. Where do I find the Pixel ID and Event Name in Taboola?

  • Access your Taboola Ads dashboard.

  • In the left sidebar menu, navigate to the Tracking tab.

  • Pixel ID: At the top of the screen, locate and copy the numeric sequence for account pixel ID (example: 2088156).

  • Event Name: In the Conversions table, choose the conversion you want to trigger and copy exactly the text from the Conversion Name column (example: Engagement).

L2 Support Tip: The Event Name field is case sensitive! Copy and paste it exactly as registered in Taboola, respecting uppercase and lowercase letters. If there is a mismatch, the event will not be recognized by the Taboola dashboard.

2. How do I enter the Taboola credentials in the Mundpay product?

  • Access the Mundpay platform.
  • In the left sidebar, go to Products and select your desired product.

  • In the product settings panel, click on the Pixels tab (top menu).

  • Click the green button + Add pixel.

  • In the platform list, choose Taboola.

  • Fill in the configuration fields:
    • Name for identification: Enter an internal name for your organization (example: Taboola test).
    • Pixel ID: Paste the numeric ID obtained from Taboola.
    • Event Name: Paste the exact event name configured in Taboola (example: Engagement).

3. What triggers/activation environments can I configure in Mundpay?

Below the event configuration, you will define at which stages of your sales funnel the Pixel will fire the mapped event:

  • When visiting checkout: initiate_checkout
  • When selecting a payment method: add_payment_info
  • When making a purchase: purchase
Activate the green switch for the environments you want to monitor and click Save pixel.

4. How to finalize Pixel activation in the Taboola dashboard?

After saving the configuration on Mundpay:

  1. Return to the Taboola dashboard in the Tracking tab.
  2. Click the top button Account tracking setup.
  3. Select your desired integration method based on your external infrastructure (example: Google Tag Manager, Manual Installation, Shopify, WordPress, etc.).
  4. Follow the final validation steps and click Continue.

Updated on: 12/08/2026