Quick answer

L2 Support Tip: The Event Name field is case sensitive ! Copy and paste it exactly as registered in Taboola, respecting uppercase and lowercase letters. If there is a mismatch, the event will not be recognized by the Taboola dashboard.

Configuring the Taboola Pixel

1. Where do I find the Pixel ID and Event Name in Taboola?

  • Access your Taboola Ads dashboard.

  • In the left sidebar menu, navigate to the Tracking tab.

  • Pixel ID: At the top of the screen, locate and copy the numeric sequence for account pixel ID (example: 2088156).

  • Event Name: In the Conversions table, choose the conversion you want to trigger and copy exactly the text from the Conversion Name column (example: Engagement).

L2 Support Tip: The Event Name field is case sensitive! Copy and paste it exactly as registered in Taboola, respecting uppercase and lowercase letters. If there is a mismatch, the event will not be recognized by the Taboola dashboard.

2. How do I enter the Taboola credentials in the Mundpay product?

  • Access the Mundpay platform.
  • In the left sidebar, go to Products and select your desired product.

  • In the product settings panel, click on the Pixels tab (top menu).

  • Click the green button + Add pixel.

  • In the platform list, choose Taboola.

  • Fill in the configuration fields:
    • Name for identification: Enter an internal name for your organization (example: Taboola test).
    • Pixel ID: Paste the numeric ID obtained from Taboola.
    • Event Name: Paste the exact event name configured in Taboola (example: Engagement).

3. What triggers/activation environments can I configure in Mundpay?

Below the event configuration, you will define at which stages of your sales funnel the Pixel will fire the mapped event:

  • When visiting checkout: initiate_checkout
  • When selecting a payment method: add_payment_info
  • When making a purchase: purchase
Activate the green switch for the environments you want to monitor and click Save pixel.

4. How to finalize Pixel activation in the Taboola dashboard?

After saving the configuration on Mundpay:

  1. Return to the Taboola dashboard in the Tracking tab.
  2. Click the top button Account tracking setup.
  3. Select your desired integration method based on your external infrastructure (example: Google Tag Manager, Manual Installation, Shopify, WordPress, etc.).
  4. Follow the final validation steps and click Continue.

Updated on: 12/08/2026

FAQ: Frequently asked questions on taboola pixel

Where do I find the Taboola Pixel ID?

Access your Taboola Ads dashboard. In the left-side menu, navigate to the Tracking tab. At the top of the screen, locate and copy the numerical pixel ID sequence from your account, which typically appears in a format like 2088156. This ID is essential to connect Taboola with Mundpay.

How do I find the Event Name I should register?

In Taboola's Tracking tab, you will find a Conversions table. Choose the conversion you want to trigger and copy exactly the text from the Conversion Name column, such as Engagement. Attention: this field is case sensitive, so copy and paste exactly as it is registered in Taboola, respecting uppercase and lowercase letters.

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Jakob Nielsen Source: Nielsen Norman Group.

What is the first step in the Mundpay dashboard to integrate with Taboola?

In the Mundpay dashboard, access the side menu, go to Products and select the desired product. In the product settings panel, click the Pixels tab in the upper menu. Click the green Add pixel button. In the platforms list, choose Taboola and you will see the fields to fill in your credentials.

What information do I need to fill in the pixel configuration fields?

You need to fill in three main fields: Name for identification with an internal name you choose like Taboola test, Pixel ID with the number you copied from Taboola, and Event Name with exactly the text of Taboola's Conversion Name. All these fields are required for the pixel to work correctly.

What triggers can I configure for the Pixel to fire events?

The Pixel can fire events at three different moments in your sales funnel: when visiting the checkout (initiate_checkout), when selecting a payment method (add_payment_info), or when making a purchase (purchase). You can activate multiple triggers according to your strategy, marking the green key of the environments you want to monitor.

How do I finish setting up the Pixel in the Taboola dashboard?

After saving the configuration in Mundpay, return to the Taboola dashboard in the Tracking tab. Click the upper Account tracking configuration button. Select your desired integration method according to your external infrastructure, such as Google Tag Manager, Manual Installation, Shopify or WordPress. Follow the final validation steps and click Continue.

Can I use one Taboola Pixel with multiple products?

Yes, you can configure the same Taboola Pixel for multiple products in Mundpay. Simply repeat the Add pixel process for each desired product, using the same Pixel ID and Event Name. This allows you to track conversions from all your products in a single Taboola dashboard.

If your integration is already live, use this part to check what usually slips through: duplicate event delivery and signature verification. That is where almost every silent failure lives.

Wellington VicenteGlobal Payments Specialist

A good integration is noticeable precisely because it never shows up: the sale lands, access opens and nobody files a ticket. Follow the steps to the end, including the part that looks obvious.

Wellington VicenteGlobal Payments Specialist

In short

Configuring the Taboola Pixel: L2 Support Tip: The Event Name field is case sensitive ! Copy and paste it exactly as registered in Taboola, respecting uppercase and lowercase letters. If there is a mismatch, the event will not be recognized by the Taboola dashboard.