Quick answer

The One-Click Upsell (or One-Click Purchase) is the most powerful technique to maximize revenue after the first sale. It transforms a newly acquired customer into a repeat buyer, eliminating the need to re-enter payment information.

Increase Your Revenue Using One-Click Upsell

Upsell and Downsell One-Click – The Key to Maximum LTV

The One-Click Upsell (or One-Click Purchase) is the most powerful technique to maximize revenue after the first sale. It transforms a newly acquired customer into a repeat buyer, eliminating the need to re-enter payment information.

1. What is One-Click Upsell and Why is it Essential?

One-Click Upsell allows you to offer complementary products immediately after the first purchase is approved, requiring only a single click from the customer to close the second sale.

Increase your profits without making the payment process harder. With just a single click, the customer adds complementary products, increasing the total sale value.

The Psychological Advantage

  • Customer in the Yes Zone: The customer just said "yes" and is excited about the approved purchase.
  • Zero Objection: The customer who already purchased the main product and entered their information will not need to enter it again for the new offer.

2. The Safety Net: One-Click Downsell

Downsell is an offer of lower value or with an even more timely offer that you present to the customer after they have rejected your upsell.

  • One-Click Technology: Just like the upsell, the downsell also features Mundpay's One-Click technology.
  • Sales Recovery: Rejection of a R$ 500.00 offer does not mean rejection of your product. Downsell is your chance to win back the customer by offering a more accessible or irresistible solution (Ex: R$ 97.00).

One-Click Downsell Strategy:

  1. Upsell Rejection: Customer rejects Offer A (Upsell).
  2. Automatic Downsell: The system takes them to Offer B (Downsell).
  3. Guaranteed Sale: Downsell is your "entry product" in the post-sale funnel, ensuring you maximize profit before the customer leaves the "Thank You Page".

3. Funnel Strategy: Where and What to Offer?

One-Click Upsell should appear on the "Thank You Page" after the main product sale. Downsell appears next.

Ideal Offer Type

Application Example

Recommended Ticket

Product Upgrade (Upsell)

Premium or VIP version of the recently purchased course.

Moderate to High Ticket.

Module or Light Version (Downsell)

Offering just a single isolated module from the full course or the version with fewer features.

Low Ticket.

Essential Complement (Upsell)

A product that maximizes the results of the first one.

Ticket Similar to Main.

Setting Up the One-Click Funnel in Mundpay

  1. If you have a page built by Atomicat use this step by step: How to configure my Upsell? (Atomicat) | Mundpay Help Center
  2. If you have a page built by Elementor use this step by step: Elementor Step by Step

Updated on: 20/04/2026